
Visiting the Auto Show 2009
The February Auto Show is a signature event for the Niagara Frontier Automobile Dealers Association. It’s traditionally a time to roll out the shiny, new models and whet the appetites of potential buyers. Given the current economic climate, Auto Show 2009, which runs through Sunday at the Buffalo Convention Center, could be the most challenging for the NFADA in decades – but, you wouldn’t know it by looking around.
Don Postles and I went to opening night of the Auto Show last night. We were both pleasantly surprised at the turnout on one of the coldest nights of the winter. There’s no way to judge, of course, the numbers of people who might be considered serious buyers vs. serious lookers, but I was encouraged by the stories I heard. One salesman told me he had already booked a follow-up appointment with a person he’s fairly certain will buy. One father, with his wife and teenage sons at his side, told me he’s in the market for a car first and his wife is next. The salesmen for one carmaker based outside the United States told me they have seen little downturn in their business.

Hydrogen-powered Chevy Equinox
The NFADA chose a ‘Driving Green’ theme for the 2009 show months before the recession had such a strong grip. It looks to be the right theme for the times. NFADA Marketing Director Trey Barrett says the show is stocked with more hybrid and fuel efficient vehicles this year. With leaner bank accounts and higher gas prices, more and more buyers are seeking these models.
As for organizing the Auto Show, Barrett says the NFADA was careful to hold the line on ticket prices and space costs and asked show vendors to do the same. The NFADA also added a second outlet for discount tickets this year – with an eye toward keeping the Auto Show an affordable family event.
There are only two vehicles considered “concept cars” at the show this year – including the hydrogen-powered Chevy Equinox. It can cost thousands of dollars to transport a vehicle like this to shows around the country, plus the travel and lodging costs for the experts who accompany the concepts. The automakers are cutting back on these transportation costs, and that’s why you’ll see fewer on display.

Smart Car
The Smart Cars were drawing a lot of interest on the lower floor. The signage stresses the tiny car’s strong performance in crash tests and, of course, the comparatively tiny price tag. The sign says you can drive away in one of these for as little as $11,999. It was the least expensive car I could find at the Auto Show…although some salesmen told me there are a couple of cars that can be ordered now for under 10-thousand dollars.
At the other end of the financial spectrum, I learned the most expensive car at the Auto Show this year roars off the lot for 115-thousand dollars! It is the highest-end model of the Chevy Corvette. I expected it would be up on a podium, roped off from the crowd. But, you can step right up and get a little personal with this gem which is parked right out on the floor. The doors are locked, though, so you simply have to imagine yourself behind the wheel.
How will the NFADA judge whether Auto Show 2009 is a success? Is it the numbers of people who come through the doors of the Convention Center, the numbers of sales leads generated, or the opportunity to inform the public that there is credit available and dealers are standing strong and ready to do business? I suspect these will all be important barometers. But, Trey Barrett tells me the NFADA always looks at sales figures in the weeks and months immediately after the Auto Show. And, as you might expect, dealers are looking for a spike in sales. That’s the real measure of success.

Chevy Corvette